Somrit Basu

Somrit Basu is an experienced professional in ecommerce and digital marketing, currently serving as Manager of Ecommerce & Digital Marketing at Apparel Group since January 2022, where responsibilities include leading the ecommerce business across six GCC markets and formulating annual growth strategies. Prior to this, Somrit was Ecommerce & Performance Marketing Manager at Arvind Fashions Limited, managing a successful marketplace business and implementing strategies that significantly improved marketing ROI and profitability. Additional experience includes category operations management at Lenskart.com, an Associate Vendor Manager role at Amazon, and earlier positions at Marble Box and A.S. Creations International LLP. Somrit holds a PGDM in Finance and Marketing from the International Management Institute, enhancing a background that includes a degree in Electronics from Asutosh College.