Appical
Zoey Nguyen is a Marketing and UI/UX Designer at Appical since July 2020, focused on enhancing the Appical brand through customer-centric storytelling and strategic design. Responsibilities include researching and designing user experiences for global onboarding, creating visually compelling product marketing mockups, and developing tailored strategies for new customer segments. Previous roles at Appical included Customer Segment Strategy Lead and Marketing & Design Assistant, where Zoey contributed to branding, graphic design, and promotional materials. Educational qualifications include a Bachelor of Arts in Communication and Media Studies from HU University of Applied Sciences Utrecht and a Creative Business degree from Utrecht University of Applied Sciences. Additional experience includes internships in marketing and graphic design, along with leadership in public relations and event management.
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Appical
💬 Appical is an onboarding platform that gives new hires a welcoming and interactive experience, even before day one. Our platform helps you save money by boosting retention and speeding up productivity. It takes the stress out of onboarding by streamlining the process and cutting repetitive tasks. This frees up time for HR and managers to focus on what matters most: your employees. The app guides employees through every stage—from preboarding to offboarding. It's easy to customize, so businesses can tailor it to their culture and meet employee needs. We support businesses of all sizes, from startups to global companies and government organizations. Our over 360 local and international customers include Heineken, Ministry of Defence, Deutsche Telekom, Hellofresh and HP. Beyond the product, we offer hands-on support. We share our knowledge, help set up the app, and work with you to achieve your goals. Together, we can turn every new beginning into an unforgettable experience.