John Petersen

John Petersen is a seasoned professional in the automotive industry, currently serving as a Key Account Manager and UK Innovation Lead at Applus+ IDIADA since January 2023, focusing on vehicle design and innovation. Previously, Petersen held the role of Sales and Marketing Manager at Rochester Sensors UK for nearly a decade, overseeing a comprehensive marketing strategy and business development for various sectors including power generation and defence. Prior to that, key experiences include developing virtual reality projects at HoloVis, managing customer accounts at Fozmula Limited, and extensive marketing and business development roles at MIRA. Petersen's career began in design and engineering roles at DENSO Europe and AP Lockheed Ltd, and foundational experiences were established in technical sales and production management at multiple companies earlier on. Educational qualifications include a BEng in Engineering from Coventry University and HNC & NC in Engineering from WCG.