Cassie Cheatham

Cassie Cheatham is an experienced analytics professional currently serving as the Head of Partner and Marketing Analytics at Apptio, an IBM Company, since February 2021. In this role, Cassie collaborates with the Marketing Operations team to develop dashboards that provide insights into marketing performance across various metrics, while also maintaining existing dashboards and addressing user inquiries. Prior to this, Cassie held the position of Analytics Consultant at IBM from May 2018 to February 2021, where data-driven insights were developed to address client needs, resulting in significant ROI. Cassie's early career includes an internship as a Procurement Professional, where data quality improvements were initiated through a significant data merging project. Cassie holds a Bachelor's degree in Business Analytics and Mathematics from the University of Tennessee, Knoxville, and has also studied at Universitat Autònoma de Barcelona.