Faye Weeks

Faye Weeks is a seasoned marketing professional with extensive experience in account-based marketing and commercial strategy. Currently serving as Global Director of Account Based Marketing at Apptio, an IBM Company, since December 2019, Faye leads a globally dispersed team focused on delivering personalized experiences to drive growth. Prior roles include EMEA Marketing Director positions at Apptio and Global Head of Marketing at Helvar, along with substantial experience in product marketing and strategy at Rocket Fuel Inc. and thought leadership at Microsoft. Faye's career also encompasses leadership roles in business development and research at organizations such as Experian Digital Advertising, Connect Insight Ltd, Orange, Financial Times, and Granada UK Broadcasting, showcasing a strong foundation in commercial strategy and operations.