The Sales and Marketing team at AppXite is responsible for driving revenue growth and customer engagement by promoting the platform's subscription-based and self-service capabilities. They work collaboratively to develop targeted marketing strategies, manage customer relationships, and enhance product positioning to attract sellers, distributors, and vendors looking to transition to an as-a-service model. Through effective outreach and innovative campaigns, the team aims to showcase the value of AppXite's solutions in reducing transaction costs and streamlining the customer journey.