Liliana Rodríguez Cervantes

Liliana Rodríguez Cervantes is an accomplished marketing professional with extensive experience in growth and digital marketing. Currently serving as Head of Growth at Apurata since May 2025, previously held the position of Head of Marketing for Mexico at Toteat, where responsibilities included leading market strategies and optimizing digital channels for qualified lead generation. Prior experience includes roles as Growth Marketing Manager at Terapify, Marketing Lead and Growth Marketing Manager at Apurata, and Project Manager at Central Media, showcasing a strong background in managing marketing strategies, project coordination, and digital marketing initiatives across various sectors. Liliana holds a degree in Commercial Engineering from Universidad Autonoma de Tamaulipas, a Diploma in Digital Marketing from Escuela de Internet, and has pursued further education in Growth Marketing and effective leadership in marketing.