AQUALAB (by Addium)
Sandra Crawford has extensive experience in sales and client success across multiple companies, currently serving as the Director of Sales & Client Success at AQUALAB and Addium since November 2020. Previously, Sandra held various leadership positions at METER Group, Serenova, and Enghouse Interactive, where responsibilities included overseeing strategic accounts, managing sales teams, and enhancing customer success. Sandra's expertise encompasses workforce optimization, contact center solutions, and process automation, supported by a solid educational background with degrees in Business Administration, Accounting, and Marketing from Oklahoma State University and Northwestern Oklahoma State University.
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AQUALAB (by Addium)
Addium, renowned as the leading ag-tech company, expertly combines water science, sensors, and software to pioneer innovative solutions in the food industry. The centerpiece of our offering is Aqualab, a sophisticated platform specializing in understanding water's all-influential and often misunderstood role in food safety and quality. Equipped with a profound understanding of moisture and water operation tools, Aqualab helps businesses unlock critical insights to optimize their processes. Our mission extends beyond mere service provision – we challenge and debunk misconceptions within the ag-tech and food industry, thereby fostering an environment where more businesses can join the agricultural revolution. Proudly serving over 7,000 commercial clients, Addium, through Aqualab, processes more than 60 million readings daily, ensuring reliable and timely data for efficient decision-making. At Addium, we believe that data is nothing without interpretation, and change is nothing without a clear goal. Through Aqualab, we provide insightful data interpretations, helping to shape a better future for producers, our planet, and people. Our outstanding track record is reflected in our partnerships with notable companies, including Mondelez, Green Thumb Industries, Ferrero, Stiiizy, PepsiCo, ClifBar, Simmons Pet Food, and Shango. These partnerships underscore our unwavering commitment to reliability, innovation, and progression within the ag-tech and food industry. Place your trust in Addium and Aqualab as we strive to revolutionize food safety measures and agricultural processes. Together, we can secure a better future for everyone.