ARAKU Coffee
Sanskriti Tarkar has a diverse work experience spanning various roles and industries. Sanskriti currently serves as the Head of Ecommerce at ARAKU Coffee since April 2022. In this role, they have played a key role in shaping the online presence and marketing strategy for the company's products across different platforms. Sanskriti has also been involved in developing coffee program solutions for corporate partnerships and business development.
Prior to their current role, Sanskriti worked at Paytm Insider as a Key Account Manager for Paytm Movies in Karnataka. Sanskriti also worked in business development for the MiniApps Program and served as a Client Servicing & Category Manager at the company.
Sanskriti's earlier experience includes working as an Account Executive at ActiMedia, where they built media relations for clients and managed media interactions at various events. Sanskriti also held leadership positions at AIESEC in Manipal University, where they planned and delivered events as the Core Committee President for Coca-Cola Youth Speak Forum Manipal and served as the Director of Marketing for the Global Citizen Students vertical.
Additionally, Sanskriti completed an internship at Perfect Relations, where they designed PR campaigns and handled client servicing and media relations. Sanskriti also gained experience as a marketing intern at The Dorm Shop, where they engaged in social media marketing and partnered with vendors to expand the company's network. Lastly, they served as the Communications Lead at Piki Poll, where they handled digital marketing, generated marketing campaign ideas, and developed various professional skills.
Overall, Sanskriti Tarkar's work experience showcases their abilities in ecommerce management, business development, marketing strategy, client servicing, media relations, event planning, and leadership.
Sanskriti Tarkar attended Kendriya Vidyalaya from 2001 to 2013 for their primary and secondary education under the CBSE Board. From 2014 to 2017, they pursued a Bachelor of Arts (B.A.) degree in Communication, Journalism, and Related Programs at Manipal Academy of Higher Education.
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ARAKU Coffee
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ARAKU is India’s first coffee to shape the complete seed-to-cup journey with flagships in Paris and Bangalore. It's the first terroir-mapped coffee to also champion the world’s largest certified organic plantation in the Eastern Ghats of India. Araku, in Andhra Pradesh, has proven to be excellent highlands for growing 100% Arabica coffee. Supported by Naandi Foundation, it’s the first fair-trade certified homegrown coffee to bypass any middlemen, and put forward an equitable system in the form of Arakunomics – a model endorsed by The Rockefeller Foundation’s ‘Food System Vision 2050 Prize’. In 2018, the World Economic Forum shared our journey, describing “how indigenous Indian farmers are fighting deforestation with gourmet coffee.” Grown with an emphasis on regenerative agriculture, ARAKU Coffee is nurtured in micro plots and selectively harvested to fully express the richness of its unique character. In 2018 it also became the first specialty coffee from India to receive international acclaim receiving Epicure D’or at Prix Épicures De L’Épicerie Fine Awards, in France. It has scored as high as 90 (out of 100) by independent, professional cuppers associated with the renowned Specialty Coffee Association – marking another first for Indian coffee. You can reach us at business@arakuoriginals.com for corporate orders & enterprise partnerships communications@arakuoriginals.com for collaborations & marketing queries