Great data points? Great insights? But.. suffering from a lack of traction in getting action in store from your retail customers? It could be the lack of a compelling category selling story...

Category managers can be great at all the diagnostics but lack the ability or confidence to translate this into action-orientated, implementable recommendation and to 'sell' these the customer. My five-step compelling category review method can help you get the cut through you need.

I have taken my track record in developing category reviews that were implemented and drove category growth of between 6-10% and company growth of 20% and over, and distilled this into the key five steps to take to develop a category review that goes beyond the page and the screen to action in front of the shopper.

Category management consultancy services:-
Category and range reviews
5-step Compelling Category Reviews training - coming soon online
Category vision and strategy development
Cat Man Coaching

Message me to find out more about how I can help your business to grow with compelling category management that engages customers and shoppers alike. 

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Arborfield Consulting Limited

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