Archetype
Phil Barker is a seasoned multi-disciplined writer with extensive experience in various industries, including tech, IT, motorsports, engineering, and social innovation. Currently serving as a Senior Staff Writer at Archetype since January 2018, Phil is responsible for commissioning, creating, and editing content for high-profile clients such as Coca-Cola GB and Ireland, Accelleron, Bridgestone EMIA, and Lenovo Services. Previously, Phil held similar roles at Text100, Republic Publishing Ltd, and What Laptop, contributing to a range of B2B and B2C publications and working with notable clients like the Gadget Show and Nokia.
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Archetype
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Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.