Ardent Health Services
Tyra Palmer is an experienced executive in the healthcare marketing sector, currently serving as the Chief Marketing Officer at Ardent Health Services since 2009, where responsibilities include executive leadership in marketing, brand management, digital services, physician relations, business development, and government relations. Previously, Tyra Palmer held various leadership roles, including Senior Vice President, Marketing & Government Relations, and Vice President for both Hillcrest HealthCare System and Lovelace Health System, overseeing marketing and communications for multiple healthcare facilities. With a BS in Journalism from the University of Oklahoma, earned in 1986, Tyra Palmer's career spans significant roles in marketing and corporate communications within the healthcare industry.
Ardent Health Services
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Founded in 1993 as Behavioral Healthcare Corporation, and based in Nashville, Tennessee, Ardent Health Services is an owner and operator of acute-care hospitals and other medical facilities. In 2001, the private equity firm of Welsh, Carson, Anderson and Stowe became the majority owner of the company. The firm then began to acquire medical/surgical hospitals and health systems; in 2005, it sold its psychiatric hospitals and changed its name to Ardent Health Services. Ardent currently owns and operates acute care health systems, a network of 11 acute care hospitals, multi-specialty physician groups, a health plan and a medical laboratory.