AREA 23
Pranita Mehta is an accomplished marketing professional with extensive experience in consumer and healthcare marketing. Currently serving as Vice President and Account Director at Area 23 since April 2019, Pranita oversees campaigns for Horizon Therapeutics and Kate Farms, among other responsibilities. Previous roles include Account Director for key product launches at Wunderman, and Senior Account Executive at JUICE Pharma Worldwide, where Pranita managed high-profile accounts for Merck and Valeant Pharmaceuticals. Recognized for excellence in marketing, Pranita has garnered multiple awards, including the MM&M 2018 Awards and the DTC 2017 Awards. Pranita holds a Bachelor of Arts in International Affairs from The George Washington University.
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AREA 23
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Area 23 is the top health advertising agency in the world. Their best-in-class creative, results from 'What If' innovation and proven experience with consumers, patients, and healthcare professionals.