AREA 23 on Hudson
Patrycja Lukjanow is an accomplished creative leader currently serving as SVP Creative Director at AREA 23 on Hudson, An IPG Health Company, since February 2022. With prior experience as Creative Director at CHE Proximity and Saatchi & Saatchi IS., Patrycja has successfully led large creative departments and managed high-profile clients such as IKEA, Huawei, GSK, and P&G. Additional roles include Associate Creative Director and Senior Creative at Saatchi & Saatchi and freelance positions with various global campaigns. Patrycja began professional career as an Art Director at M&C Saatchi and Euro RSCG, focusing on integrated idea generation and art direction for clients like Google and Sony, following education in Business Marketing and Advertising from RMIT University Melbourne.
AREA 23 on Hudson
AREA 23 on Hudson, an IPG Health Company, is a team of creative problem-solvers who don’t believe in a cookie-cutter approach to medical communications. Driven by a shared vision with our client partners, we innovate solutions to create lasting impact with HCPs. We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.