Alexa Tang

Alexa Tang is a seasoned marketing professional with extensive experience in product marketing and brand strategy. Currently serving as a Sr. Product Marketing Manager at Arity since January 2017, Alexa focuses on market insights, customer segmentation, and partnership strategies. Previous roles include Product Marketing Manager and Associate Product Marketing Manager at Arity, as well as Associate Director of Global Brand Strategy and International Brand Manager at Garrett Popcorn Shops. In these positions, Alexa has successfully led product launches, developed integrated marketing plans, and driven research strategies to enhance market presence. Earlier experience includes project management at PBK Architects and teaching roles at Austin Lily Pad Chinese School. Alexa holds a Bachelor of Environmental Design in Architecture from Texas A&M University and has studied at Universitat Politècnica de Catalunya and Beijing University.