Marie Salmeron-Bourges

Marie Salmeron-Bourges has extensive experience in the field of data-driven marketing and analytics, currently serving as the Responsable du Département Marketing analytique & Datalab at Crédit Mutuel Arkéa since February 2006. In this role, Marie leads a team focused on customer experience, data analysis, and data science, emphasizing the application of data insights to enhance client interactions. Prior to this, Marie was responsible for implementing a Customer Data Platform within a Big Data environment and served as a Data Scientist in customer insights at Mercuriale Data from March 2003 to February 2006, specializing in geomarketing studies. Marie holds a DESS in statistics for business and a maîtrise in applied mathematics and social sciences from Université Rennes 2.