Marco Preda

Global Digital Marketing And Ecommerce Director at Art Basel

Marco Preda serves as the Global Digital Marketing and Ecommerce Director at Art Basel since February 2022, where responsibilities include overseeing the digital ecosystem, customer experience, and product innovation, while being a member of the Executive Committee. Additionally, Marco Preda is an advisor for both The OO Consulting and DiploFoundation, providing insights on AI business integrations and new opportunities. Previously, Marco held various significant roles, including Non Executive Director at Arcual, Chief Digital and Marketing Officer at TALLY WEiJL, Director of Ecommerce and Digital Services at Sotheby's, and Divisional Vice President of Ecommerce and Digital Marketing at Coach. Marco Preda's experience encompasses extensive digital transformation and ecommerce initiatives across multiple sectors, contributing to substantial sales growth and operational improvements. Academic qualifications include an MBA from SDA Bocconi and a Master's Degree in Business Economics from Università degli Studi di Torino.

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Art Basel

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Founded by gallerists in 1970, Art Basel stages the world's premier art shows for modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, the artworks on display and the parallel content programming produced in collaboration with the local institutions. In addition to ambitious stands featuring leading galleries from around the globe, each show's singular exhibition sectors and artistic events spotlight the latest developments in the visual arts, offering visitors new ideas, new inspiration and new contacts in the artworld.


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Headquarters

Basel, Switzerland

Employees

201-500

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