Artefact
Alexis Poujade is a seasoned marketing and strategy expert currently serving as a Partner in the Brands practice at Artefact since January 2022, specializing in strategy and data-driven marketing. Prior to this role, Alexis held significant positions including Senior Director at Fast-Up Partners, where responsibilities encompassed corporate ventures and strategy consulting, and Chief Marketing Officer at KORLOFF, focusing on brand turnaround and strategic planning. Earlier experience includes key roles at Pernod Ricard, leading digital brand engagement for Martell Mumm Perrier-Jouët, and various strategic consulting projects at Roland Berger. Educational backgrounds include an MBA from ESSEC Business School and corporate education in leadership at INSEAD.
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Artefact
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Artefact SA formerly known as NetBooster SA is a France-based agency specialized in digital performance marketing.