Artefact
Pedro Lauand is a seasoned professional with extensive experience in strategy and consulting. Currently serving as Partner Brazil & LATAM at Artefact since February 2024, Pedro previously held various leadership roles at Accenture from January 2008 to February 2024, including Strategy Principal Director. Notable achievements include leading significant cost-saving initiatives for top global companies across multiple industries, such as identifying over 25% savings in marketing investments for a leading CPG firm and uncovering more than US$100 million in savings for a major multinational conglomerate. Academic credentials include an MBA from London Business School and undergraduate degrees in Business from ESPM and other institutions.
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Artefact
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Artefact SA formerly known as NetBooster SA is a France-based agency specialized in digital performance marketing.