Jeff Berg

Jeff Berg is an experienced professional in the digital and design domains, currently serving as the Americas Digital Solution Architect at Arup since August 2016, where responsibilities include advising on digital transformation initiatives and business services development. Prior to this role, Jeff served as an Advisory Board Member for belowyourbelt.org, focusing on digital planning and implementation. Jeff's experience also includes leadership positions at PositivEnergy Practice, where expertise in data and computation contributed to sustainable building practices, and over 14 years at IBM, where a diverse portfolio encompassed user experience and interaction design, notably for the National Museum of African American History and Culture. Jeff's early career included roles at Follett and as a self-employed artist, complemented by a Bachelor of Fine Arts in Painting from the Massachusetts College of Art and Design obtained in 1997.