Arval BNP Paribas Group
Barbara Salameh is an accomplished senior project manager specializing in digital marketing acquisition at Arval BNP Paribas Group, with a focus on creating and implementing strategies for lead growth and conversion through multi-channel campaigns. Barbara has extensive experience in marketing and business development, including roles as a consultant for new businesses, contributing to social impact initiatives, and leading significant marketing operations at Avis Budget Group, where responsibilities spanned P&L management and digital transformation in the Western Region. Additionally, Barbara's educational background includes degrees in marketing from Grenoble Ecole de Management and politics and economics from Sciences Po Toulouse.
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Arval BNP Paribas Group
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Arval specializes in full-service vehicle leasing and new mobility solutions, leasing more than 1.6 million vehicles at the end of June 2023. Every day, more than 8,000 Arval employees in 29 countries offer flexible solutions to ensure seamless and sustainable journeys for its customers, ranging from large international corporate groups to smaller companies and individual retail clients. Arval is a founding member of the Element-Arval Global Alliance, a strong partnership in the fleet management industry, whose members manage more than 4.4 million vehicles across 56 countries. Arval was founded in 1989 and is fully owned by BNP Paribas. Arval is positioned within the Group’s Commercial, Personal Banking & Services division.