Alaa Theeb

Alaa Theeb is an accomplished director with extensive experience in software services, product management, and engineering. Currently serving as Director of Software Services at ASAL Technologies since April 2019, Alaa has held various leadership roles, including Operations Manager and previous Director of Product Management at SocialDice ME, where a successful product strategy led to a threefold increase in revenue. Alaa's expertise includes driving data-driven transformations and developing activation and retention strategies. Prior roles include Product Management Consultant at Startup Consulting and R&D Manager at Freightos, where Alaa played a crucial role in launching a marketplace with significant revenue generation. Alaa has a strong technical background, having advanced through various software engineering roles since 2005. Alaa holds a Mini-MBA from Northwestern University, a Master’s degree in e-Business and ICT Management from Politecnico di Torino, and a Bachelor's degree in Computer Engineering from An-Najah National University.