George Lyons

Asante is a leading independent private equity placement and advisory group focused on partnering with best-of-breed fund managers in both developed and emerging markets. We provide bespoke advisory and capital raising solutions for clients raising alternative investment funds around the world. Our team has successfully executed on over 60 global exclusive capital raising assignments for General Partners with strategies across buyout, venture capital, special situations, infrastructure, energy and private debt, including direct private placement mandates. We believe in partnering with market leaders who have experienced and stable investment teams, where interests are strongly aligned with those of their investors and that each have a differentiated approach to creating value for all stakeholders that genuinely sets them apart. As a boutique firm dedicated to providing superior service to a limited number of exceptional managers, we employ a low-volume approach that allows us to provide bespoke, strategic solutions for each individual mandate. With offices in London, New York, Hong Kong, and Munich, we provide global coverage of the institutional investor base. Our experienced team of professionals maintains trusted relationships with investors across the following institutions: pension funds, fund of funds, sovereign wealth funds, insurance companies, endowments, family offices, development finance institutions, asset managers, foundations, gatekeepers and corporations. Over the past 12 years, our team has been involved in sourcing over $50 billion of institutional capital from investors based in Asia, Australia, Europe, the Middle East and North America.