Helen Fitzsimons

Helen Fitzsimons currently serves as the Chief Marketing Officer and Brand & Marketing Practice Lead at ASB Bank since July 2022. Prior to this role, Helen held key positions at Sky New Zealand as Head of Brand & Marketing and at TVNZ as General Manager of Marketing Strategy, along with a prior role as Group Marketing & Communications Manager. Experience also includes serving as Global Brand Director at 180 Amsterdam and Business Director at Colenso BBDO, where collaborations with prominent brands such as Asics and Samsung occurred. Earlier in the career, significant roles included Account Director at Wieden + Kennedy and Account Manager at Clemenger BBDO. Helen began a professional journey as a Solicitor at MinterEllison. Educational qualifications include a Bachelor of Laws and a Bachelor of Arts (English and History) from the University of Otago, along with certification as a Barrister & Solicitor of the High Court of New Zealand from The College of Law Australia.