Paula Reason

Paula Reason is an accomplished professional with extensive experience in business transformation and Salesforce program management. Currently serving as the Salesforce Transformation Lead and Snr Business Transformation Manager at ASB Bank since September 2020, Paula has previously held senior roles at Goodman Fielder, Fonterra, and other prominent organizations. Notably, during tenure at Goodman Fielder, significant contributions were made to enhancing Sales Automation CRM functions across Australia and New Zealand. At Fonterra, Paula was instrumental in overseeing a global CRM program while managing a large user base and implementing robust CRM strategies. Earlier career stages included independent consultancy, help desk management, and various SAP-centric roles, showcasing a strong foundation in IT solutions and customer service. Paula's educational background includes attendance at Baradene College from 1981 to 1986.