ASCAP
Michelle Rivera is currently the Vice President of Digital Products at ASCAP. Michelle has over fifteen years of experience in product development and technology. Prior to joining ASCAP, they were the General Manager for Essence.com & People en Espanol, where they managed a $20 million budget and 10 staff members. Michelle was also recognized for introducing agile methodologies to the unit, which contributed to $20 million in brand generation revenue and a 50% increase in revenue leading into the 2016 fiscal year.
From September 2014 to August 2015, they served as the Vice President of Product Development & Technology at Savoteur (formerly Daily Secret). In this role, they increased the growth in content production by 80% through the design and implementation of digital platform infrastructures. Michelle also exceeded unit goals by optimizing SEO performance, which added over 1 million new digital company visitors, a 69% increase in company traffic, 24% increase in cross-platform visits, and doubled the amount of social media referrals.
Michelle Rivera has a proven track record of success in product development and technology. Michelle is an innovative leader who is constantly looking for ways to improve their team’s performance. Her experience and expertise are invaluable assets to ASCAP.
Michelle Rivera has a MS in Special Education and a BA in Speech Pathology from St. John's University.
Michelle Rivera reports to Nicholas Lehman, EVP, Chief Strategy & Digital Officer. They work with Jason Wallace - VP, Business Development, Ed Razzano - SVP, Administration Services, and Brooke Eplee - SVP, Strategy & Business Development.
ASCAP
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The American Society of Composers, Authors and Publishers (ASCAP) is a professional membership organization of songwriters, composers and music publishers of every kind of music. ASCAP's mission is to license and promote the music of its members and foreign affiliates, obtain fair compensation for the public performance of their works and to distribute the royalties that it collects based upon those performances. ASCAP members write the world's best-loved music and ASCAP has pioneered the efficient licensing of that music to hundreds of thousands of enterprises who use it to add value to their business - from bars, restaurants and retail, to radio, TV and cable, to Internet, mobile services and more.