Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
Faisal Ahmad Alrefaie Aljohani currently serves as Chief of Staff at Aseer Development Authority since June 2023, focusing on strategic planning and organizational metrics. Previously, Faisal held the role of Executive Consultant at King Faisal Specialist Hospital and Research Center, where responsibilities included enhancing operational efficiency and managing projects. Notable past positions include serving as a member of the Board of Directors at ALMQR Development Company, Director of Planning and L&D at the Governorate of Madinah Region, and General Manager of the Crisis and Emergency Center during the COVID-19 pandemic. Faisal’s career also included a role at the King Fahd Complex for the Printing of the Holy Quran, and early experience as a Quality Auditor at Saudi Oger Ltd. Educational credentials feature certifications from Harvard Business School and the University of Oxford, along with a Master's Degree from Taibah University and several qualifications in Learning and Development and Human Resource Management.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.