Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
Hashim Al Dabbagh serves as the Acting Chief Executive Officer at Aseer Development Authority (ASDA) since February 2022, following a role as Adviser to the Minister at the Ministry of Investment from June 2020 to February 2022. Prior to that, Hashim was a Senior Adviser at the Ministry of Economy and Planning (MEPsaudi) from September 2015 to June 2020, where responsibilities included leading various projects such as fiscal policy, sovereign reserves management, and pension reform. Additionally, Hashim served as President of the Center for Strategic Development in 2017, and held managerial roles in McGraw-Hill Education, Manara Equity Partners, Saudi Aramco, and Chevron. Hashim’s education includes an MBA from Harvard Business School, a Bachelor of Science in Engineering from Princeton University, and participation in the Leaders 2030 program at Esade.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.