Hatim Al-Harbi serves as the Chief of the Tourism Destinations Sector at Aseer Development Authority since March 2022, where responsibilities include establishing and leading the Aseer Region Destination Marketing & Management Office, promoting tourism, and enhancing product development. Prior to this role, Hatim founded and served as CEO of Hala Pro, empowering freelancers and SMEs with financial solutions and digital tools, and was a founder and partner at Pyramid.sa, focusing on tourism activation and event management. Additionally, Hatim founded FRESH POS, implementing smart POS systems for the mini-market sector, and held the position of General Manager at Abdul Latif Jameel Enterprises, where a digital platform was developed to optimize efficiency in the automotive industry. Hatim Al-Harbi holds a Bachelor's degree in Marketing from King Abdulaziz University.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.