Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
Rawan Ghandourah currently serves as the General Manager of the Investment Enablement Division at Aseer Development Authority (ASDA) since October 2023, where responsibilities include developing and updating the hospitality investment plan for the Aseer region. Prior to this role, Rawan held the position of AVP-Private Banking Business Development Manager at Riyad Bank from March 2021 to September 2023, focusing on operational efficiency and client engagement. Rawan's career also includes significant experience at SNB Capital in various roles, contributing to campaigns, fundraisers, and client relationship management. Rawan's academic qualifications include an MBA from Al Yamamah University, a postgraduate degree in Business Analytics from WSU Carson College of Business, and a Bachelor of Business Administration from Arab Open University.
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Aseer Development Authority (ASDA) - هيئة تطوير منطقة عسير
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Aseer Development Authority (ASDA) is formally established with a mandate to supervise planning and implementation of a regional development strategy for Aseer Region. ASDA aims to achieve integrated regional development and to insure effective coordination between development actors and high-quality implementation of key infrastructure projects in the region. Our vision is to make Aseer known as a globally leading year-round destination, where everyone is inspired by the harmony of preservation and progress of Aseer's unique culture and nature. Tourism is our priority. We mainly cater towards the Saudi middle class leisure tourist, ensuring complementarity to other destinations. This is flanked by international visits. Aseer possesses a unique variety of cultural and natural assets, distinct across five geographical layers; from coast to mountain to desert. Tapping into our natural and cultural assets, we have identified 5 well-differentiated tourism development areas (TDA's). We will build a mix of affordable assets and luxury anchor projects. The PIF projects will play a crucial role as high-end anchor assets and have been factored into Aseer strategy. We attract 8.6 m visits in 2030 with Aseer strategy– a tripling of current leisure visits. Growth mainly originates from domestic leisure and international tourism.