ASICS Digital
Chris Drouin has a diverse work experience spanning over several years. Chris started their career at Worcester Polytechnic Institute as a Residential Advisor from January 2008 to May 2009. Chris then joined Vistaprint in July 2009 as an Associate Analyst, Research Analytics where they worked on customer satisfaction surveys and developed their SAS and SQL skills. Chris was promoted to Analyst, Customer Insights in July 2011, where they handled ad-hoc research requests and the ongoing Brand Tracker study. In January 2013, they became Senior Analyst, Customer & Competitive Insights, collaborating with global stakeholders to manage research projects and present insights to leadership.
In 2014, Chris joined RunKeeper as a Data Analyst and was later promoted to Senior Data Analyst in January 2015. Chris'sresponsibilities included answering questions and leveraging data to tell stories, building reporting systems for monitoring core metrics, and conducting experiments to understand user needs. Chris also worked with the Brand Partnerships team and Marketing team to showcase value and identify revenue opportunities.
Chris moved to ASICS Digital (formerly Runkeeper) in November 2016 as a Manager of Analytics, overseeing analytical projects. Chris further progressed to the role of Senior Manager of Analytics in March 2020, responsible for managing a team and driving data-driven strategies.
Throughout their career, Chris utilized various software tools such as SAS, Excel, SQL, and demonstrated strong analytical and communication skills.
Chris Drouin attended Worcester Polytechnic Institute from 2005 to 2009, where they pursued a Bachelor of Science (B.S.) degree in Computer Science and Interactive Media & Game Development.
ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.