ASICS Digital
Darin Asakura has extensive work experience in data engineering and analytics. Darin is currently employed as a Senior Manager of Data Engineering at ASICS Digital since November 2021. Previously, they held the same role at Ruggable from April 2021 to October 2021. Prior to that, Darin worked as an Analytics Manager at Edmunds from May 2019 to April 2020. Darin also served as a Data Architect at Wedgewood Inc. from March 2018 to January 2019, where they designed logical and physical models for data warehouses. Before that, Darin worked as an Associate Ecommerce Data Analytics Manager at Mattel, Inc. from January 2015 to March 2018. Darin started their career as a Senior Analyst at EY from April 2014 to December 2014. Darin gained experience in financial analysis and modeling as a CMBS Senior Analyst at Pacific Life from July 2011 to April 2014. Darin also worked as a Mortgage Consultant at Union Bank from July 2010 to July 2011. Darin began their career in the banking industry as a Mortgage Banking Leader at Wachovia from January 2007 to January 2008. Darin previously served as a Mortgage Sales Specialist at Bank of Hawaii from 2004 to December 2006.
Darin Asakura completed their Bachelor of Arts in Economics at the University of Hawaii at Manoa from 1999 to 2003. Darin then pursued further education and obtained a Master of Business Administration (MBA) with a focus on Business Administration and Management, General from the University of Hawaii at Manoa - Shidler College of Business from 2003 to 2006.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.