ASICS Digital
Kacie Williams has a diverse work experience in graphic and interactive design. Kacie currently works at ASICS Digital as a Digital Designer since 2022. Prior to that, they worked at Red Light Management as a Graphic & Interactive Designer from 2018 to 2022. Kacie also gained experience as a Lead Graphic Design Intern at Big Machine Label Group in 2016 and as a Graphic Design Intern at Centricity Music in 2011. Additionally, Kacie has a long-standing freelance career at KWCO Studio since 2010, where they have worked on various client projects, including album designs, merchandise, marketing materials, and art direction collaborations.
Kacie Williams attended O'More College of Architecture and Design from 2016 to 2018, where they obtained a Bachelor of Fine Arts (BFA) degree in Graphic Design. Prior to that, they studied at John Brown University from 2009 to 2011, majoring in Graphic Design but did not receive a degree. In January 2023, they completed a Figma Training Course offered by SaaS Design and obtained a certification in that field.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.