ASICS Digital
Kelly Reynolds has a diverse work experience spanning multiple roles and industries. Kelly began their career at Sara Campbell LTD, where they worked as a Retail Sales, Visual, and Operations Associate before transitioning to the role of Manager and Marketing Assistant. In 2013, Kelly joined Buyer Advertising as an Account Coordinator before being promoted to the position of Project Manager. Kelly then moved on to Digitas North America, where they served as a Senior Associate and later as a Manager in Project Management. Currently, Kelly is employed at ASICS Digital (formerly Runkeeper) as a Project Manager for OneASICS and more recently as a Product Manager for OneASICS.
Kelly Reynolds has a Bachelor of Arts (BA) degree in Sociology from the University of Wisconsin-Madison. In addition, Kelly obtained a Professional Scrum Master certification from Scrum.org in June 2018.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.