ASICS Digital
Kiersten Caravella has a diverse range of work experience. Kiersten started their career at Hitachi Data Systems as a Healthcare Business Development Manager intern, where they focused on identifying new sales opportunities within the healthcare industry. Kiersten provided qualified client leads to the sales team and collaborated with marketing to develop go-to-market campaigns.
Following this, Caravella joined The Walt Disney Company as part of their Disney College Program. Kiersten then worked at Golin as an Account Management-PR Intern, supporting media relations and conducting research for various consumer and healthcare accounts.
Caravella later joined MEC as a Digital Associate, where they gained experience in digital marketing. Kiersten then transitioned to Trilia Media as an Assistant Platform Media Buyer, specializing in programmatic media buying.
Currently, Caravella is working at ASICS Digital, where they have held multiple roles. Kiersten started as a Media Buyer before progressing to a Senior Media Buyer/Strategist role. Currently, they serve as the Global Digital Marketing Manager, Brand.
Kiersten Caravella obtained a Bachelor's Degree in Advertising from Penn State University, where they studied from 2011 to 2015.
ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.