ASICS Digital
Maxwell Cain has a diverse work experience in the field of eCommerce operations and site merchandising. Maxwell currently works as an eCommerce Operations Manager for ASICS Digital (formerly Runkeeper) since March 2021. Prior to that, they worked as a Sr. Site Merchandising Manager for The Rockport Company from May 2019 to March 2021. From July 2016 to May 2019, Maxwell was a Site Merchandiser for Saucony.com at Wolverine Worldwide. Before joining Wolverine Worldwide, they worked as a Site Merchandiser for the Zappos Family of Companies from September 2014 to June 2016. Maxwell started their professional career as a Media Intern at Designed Learning from January 2013 to May 2014.
Maxwell Cain attended Miami University from 2010 to 2014, where they obtained a Bachelor of Arts (BA) degree in Mass Communication/Media Production. During their time at Miami University, Maxwell also pursued a Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies, which they completed in the same years. In November 2022, they obtained a certification in PIM Proficiency from Salsify.
ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.