ASICS Digital
Melissa Tong has a diverse work experience spanning various industries and roles. Melissa currently works at ASICS Digital (formerly Runkeeper) as a Product Owner, a position they have held since May 2021. Prior to this role, they were an Analyst at ASICS Digital from May 2019 to May 2021.
Before joining ASICS Digital, Melissa worked as an Analyst at MullenLowe Mediahub Global from October 2017 to May 2019. Melissa also had an internship experience at TripAdvisor as a Bid Optimizer Intern from June 2017 to August 2017.
Melissa's earlier experiences include working as an Academic Mentor at Babson College from September 2015 to May 2017, where they provided support to students. Melissa also interned at TripAdvisor as a Social Media Marketing Intern from May 2016 to August 2016. In this role, they managed the company's Pinterest account, edited photos, scheduled posts, and analyzed data to improve audience engagement. Additionally, they worked on digital marketing materials and updated TripAdvisor's social media platforms.
Further back in their work history, Melissa had an internship at GrooveBoston as an Operations/Logistics Intern from January 2015 to May 2015. Melissa also served as the VP of IT at Sip Cup from September 2014 to May 2015.
Overall, Melissa Tong has gained experience in product ownership, data analysis, marketing, logistics, and IT roles throughout their career.
Melissa Tong completed their high school education at The Webb Schools, earning a High School Diploma between 2005 and 2014. Afterwards, they attended Babson College from 2014 to 2018, where they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Technology, Entrepreneurship, and Design (TED). Additionally, in 2015, they also studied at Franklin W. Olin College of Engineering, although no specific degree or field of study information was provided for this institution.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.