ASICS Digital
Paul John Bakker has a diverse work experience spanning multiple companies and roles. Paul John is currently the CEO at ASICS Technology, a position they have held since October 2022. Prior to this, they served as the CEO at ASICS Digital starting from January 2023.
Before joining ASICS, Bakker worked at ASICS Corporation, where they held various positions. Paul John served as the Vice President of Global Enterprise Solutions from January 2020 to April 2023. Prior to this, they held the role of General Manager of Global Enterprise Solutions from October 2018 to January 2020. Paul John also served as the Global Director of ERP Business Operations from January 2018 to October 2018 and as an SAP Solution Architect from March 2017 to January 2018.
Bakker also has experience working at Capgemini, where they held senior consulting positions. Paul John was a Principal Consultant in Consumer Products & Retail from January 2016 to February 2017, and a Managing Consultant in the same field from July 2014 to December 2015. During their time at Capgemini, they worked on various projects related to IT strategy, architecture advisory, supply chain advisory, and SAP implementations for clients such as Maxeda DIY and Hema BV.
Prior to Capgemini, Bakker worked at The HEINEKEN Company as a Functional Consultant Market to Cash. Paul John was involved in logistics execution projects, SAP implementations, and solution architecture for the company from April 2012 to June 2014.
Before that, they worked as an SAP Replenishment Lead Consultant at Lloyds Pharmacy from December 2010 to March 2012. Paul John led a team in implementing SAP for Retail, including automatic forecasting and replenishment solutions.
Bakker's earlier experience includes working as a Managing Consultant at Capgemini from June 2009 to March 2012, a Team Lead Retail Logistics at Cap Gemini Retail Solutions from July 2009 to December 2010, a Senior SAP Application Specialist SD/MM at Maxxium Worldwide BV from September 2006 to June 2009, and a Senior Application Specialist at Maxeda IT Services from April 2005 to September 2006.
Paul John Bakker attended Amsterdam University of Applied Sciences from 1996 to 2000, where they earned a Bachelor's degree in Bedrijfskundige Informatica. Paul John also holds additional certifications in ITIL from ITIL Certified, Prince 2 from Capgemini, and TOGAF 9 from The Open Group. The specific months and years of when they obtained these certifications are not provided.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.