ASICS Digital
Poonam Deshpande has extensive experience in the field of e-commerce and digital commerce. Poonam is currently working as the Associate Director of Engineering, Digital Commerce at ASICS Digital since May 2021. Prior to this, they worked as a Senior eCommerce Strategist at Salesforce Commerce Cloud from October 2016 to May 2021.
In their earlier roles, Poonam served as an Ecommerce Manager at HD Supply Facilities Maintenance from December 2015 to July 2016. Before that, they held various positions at TaylorMade-adidas Golf Company, including Global Ecommerce Manager from May 2012 to September 2015, Lead Ecommerce Project Manager from July 2009 to April 2012, and Project Manager from February 2003 to June 2009.
Poonam also has experience as a Product Manager at Patkai Networks from 2000 to 2001 and as an Ecommerce Product Manager at Chipshot from 1999 to 2000.
Poonam Deshpande completed their education at Ohio University from 1995 to 1996, earning an MBA degree. Their field of study during this time is not provided. Prior to that, they attended Fergusson College from 1990 to 1993, where they obtained a Bachelor of Science (BSc) degree in Electrical and Electronics Engineering. In addition to their formal education, Poonam also obtained the Salesforce Certified Administrator (SCA) certification from Salesforce in December 2019.
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ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.