ASICS Digital
Raffi Yaboujian has a diverse work experience in various roles and industries. Raffi started their career at The Edge Sports Center as a Facilities Operator and Assistant Manager from March 2008 to June 2010. Raffi then worked at David's Shoe Repair as an Assistant Manager and Cobbler from June 2006 to June 2011. Following that, Raffi joined Converse as a Product Development Intern in June 2011. Raffi's career progressed as they joined Rue La La, where they worked as a Boutique Operations Coordinator from April 2014 to November 2015. Raffi then took on the role of Assistant Boutique Producer, focusing on Men's and ODA from March 2015 to November 2015. Raffi joined PUMA Group next, working as a Coordinator for Back End Ecommerce Merchandise from November 2015 to November 2016. Raffi then transitioned to the role of eCommerce Merchandiser from November 2016 to December 2018. Afterward, Raffi joined ASICS Digital (formerly Runkeeper) as an eCommerce Operations Manager in January 2019. Most recently, they joined Salesforce as a Senior Technical Account Manager in November 2021, and their employment at Salesforce ended in May 2022.
From 2006 to 2011, Raffi Yaboujian attended UMass Boston, where they earned a Bachelor's degree in Political Science and International Relations.
ASICS Digital
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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.