Raymond Tilden

Associate Director, Product Management at ASICS Digital

Raymond Tilden has a diverse work experience across multiple industries. Raymond is currently working at ASICS Digital as an Associate Director of Product Management since March 2023. Prior to this role, they served as a Senior Product Manager at ASICS Digital from April 2020 to March 2023. Raymond also worked as a Product Manager at ASICS Digital from November 2018 to April 2020.

Before joining ASICS Digital, Raymond worked as a Management Consultant at Accenture from August 2013 to November 2018. Raymond gained industry experience as a Product Design Intern at Apple in 2012 and as an R&D Engineering Intern at Saint-Gobain in 2011. Raymond also worked as an Undergraduate Researcher at Draper Laboratory from January 2011 to May 2011 and as a Manufacturing Engineering Intern at Salient Surgical Technologies, Inc. in 2010.

Raymond Tilden received their Bachelor of Science (BS) degree in Mechanical Engineering with a concentration in Product Management from the Massachusetts Institute of Technology. Raymond attended this institution from 2009 to 2013. Prior to that, from 2005 to 2009, Raymond attended Phillips Exeter Academy, but no specific degree or field of study information was provided for this period.

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Boston, United States

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ASICS Digital

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We are ASICS. And our five letters have meaning. ‘Anima Sana in Corpore Sano’ or a Sound Mind in a Sound Body. We’ve always believed in the positive benefits of movement. And this year, we’ve recommitted to this founding purpose. The ASICS Digital division was created in 2016 and is based in Boston, Massachusetts. Our goal is to build innovative digital technologies to better connect the ASICS brand to its consumers. We are responsible for the continued development of global e-commerce platforms, and other digital services that inspire people to live "Sound Mind, Sound Body." Follow us on Instagram: www.instagram.com/asicsdigitalofficial HISTORY Runkeeper, a leading mobile running app, was founded in 2008 and one of the first apps available when the app store launched that year. The app now has over 50 million users across 180 countries and is available in 12 languages including English, Spanish, French, Italian, German, Brazilian Portuguese, Japanese, Swedish, Dutch, Russian, Korean, and Simplified Chinese. ASICS Group acquired Runkeeper in March of 2016 as a piece of the brand’s 2020 growth plan to continue to drive global expansion and improve the Direct-to-Consumer (DTC) experience. ASICS has been dedicated to designing the most technically advanced footwear and athletic products in the world for over 60 years. In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano"​, which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body."​ ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements.


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