Shinobu Oya

Shinobu Oya is the General Manager of Para Sports Planning at ASICS, a position held since February 2024, with a focus on enhancing Para Sports initiatives starting in 2025. Previously, Oya held multiple roles at ASICS over a career spanning from April 1990 to December 2023, including General Manager of Digital Business Promotion, Senior General Manager of Sports Marketing, and Manager of the Sports Marketing team. Oya's extensive experience in sports marketing and digital promotion is complemented by a background in corporate strategy and involvement with events such as the Tokyo Marathon. Educational credentials include attendance at Kansai University and 金沢二水高等学校.