Becky Blumenthal

Becky Blumenthal is a seasoned marketing professional with extensive experience in digital marketing, brand management, and campaign coordination across various sectors, including music festivals and live events. Currently serving as a Digital Campaign Coordinator at Official ASM Global since May 2021, Becky drives omni-channel marketing strategies and oversees ticketing data analysis. Previous roles include Marketing Coordinator at Blooming Footprint and Director of Marketing & Branding at GroundUP Music Festival, where Becky led marketing efforts and community partnerships. Additional experience encompasses positions as Marketing Manager at Live Nation Entertainment and Digital Marketing Director at GroundUp Music. Educational qualifications include a Bachelor’s degree in American Studies/African Studies from Columbia University and a Master's in History from Rutgers University, alongside an ongoing M.B.A. in Information Technology Project Management from Temple University.