Andrei Bota

Andrei Bota is a seasoned analytics professional with extensive experience in digital analytics and insight generation. Currently serving as a Senior Insight Analyst at ASOS.com since May 2025, Andrei previously held the position of Digital Analyst at Asda, where efforts focused on developing digital analytics tools that utilized customer behavioral data to enhance experiences. Prior to Asda, Andrei worked as a Web Analytics Specialist at Cognizant Netcentric, delivering actionable insights and custom marketing dashboards. Andrei's career began at Vodafone, where multiple roles involved data analysis, reporting solutions, and the implementation of GDPR-compliant practices. Andrei holds a Bachelor's degree in Management from Universitatea „Spiru Haret” din București.