KM

Katherine McDermott

Lead, Product Marketing at Aspire

Katherine McDermott has a diverse work experience spanning various roles and industries. Katherine is currently serving as a Senior Product Marketing Manager at Aspire, a leading influencer marketing platform. In this role, Katherine leads all product marketing functions, including messaging, positioning, competitive intelligence, go-to-market strategies, sales enablement, and more.

Prior to their current position, Katherine worked as the Director of Marketing at Revcontent, a B2B ad tech startup that experienced significant growth and was later acquired by Stone Mountain Capital. Katherine also served as the Director of Product Marketing at Guru Global.

Katherine's earlier experiences include working as a Brand Manager at Revcontent and as a Social and Digital Intern at Sachs Media Group. Katherine also held positions as the Public Relations Chairman at Kappa Kappa Gamma and as a Contributing Editor at The Odyssey // Olympia Media Group.

Overall, Katherine McDermott has demonstrated a strong background in product marketing, marketing management, and communications, with experience in both startup and established companies.

Katherine McDermott completed their high school education from Cambridge Christian School, graduating in 2011. Katherine then pursued a double major in Public Relations and English at Florida State University from 2011 to 2015, earning a Bachelor's degree.

In addition to their formal education, Katherine McDermott obtained several certifications. In February 2021, they completed the Hubspot Inbound Sales, Hubspot Reporting, and Hubspot Sales Software certifications from HubSpot. Furthermore, in July 2021, they achieved the Certified Product Marketing Manager (CPMM) certification from the Product Marketing Alliance.

Location

Salt Lake City, United States

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Aspire

2 followers

Aspire is the influencer marketing platform empowering ecommerce brands to build and cultivate influential communities of influencers, ambassadors, affiliates, customers, and more. Brands using Aspire can discover authentic partners, streamline relationships, scale their programs, and measure true business impact — regardless of where they are intheir influencer marketing journey. Aspire is trusted by Glossier, Coola, Bombas, Newell, Ruggable, and over 400 additional customers. Investors include Hummer Winblad Venture Partners, Pear.vc, and more. For more information, visit www.aspire.io.


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51-200

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