Matthew Hirawani

Matthew Hirawani is an accomplished National Account Manager at Brand Influence Group (BIG), where responsibilities include leading national client relationships and executing strategic field marketing initiatives across Australia. Matthew has demonstrated expertise in developing tailored merchandising strategies for major FMCG brands, overseeing compliance checks, and managing multi-faceted national campaigns. Previous roles include National Project Manager at Creative Activation, where project leadership involved repricing strategies and coordinating product tastings for major retailers, as well as Business Development Manager at H&L POS, and National Key Account Manager at TheFork. Matthew's foundational experience in hospitality and operations management, acquired through various managerial positions, complements a Bachelor of Electronic Commerce with a focus on Strategic Management from The University of Waikato.