Assembly Global
Maura Fitzgerald is an experienced data science and analytics professional with a strong background in econometric modeling and statistical analysis. Currently serving as Associate Director at Media Assembly since November 2015, Maura specializes in Market Mix Modelling and Multi-touch Attribution while also developing and maintaining R packages for econometric projects. Previous roles include Senior Analyst positions at GroupM, where statistical models were built to evaluate the impact of marketing on sales across various sectors, and an Information Technology Specialist position at the United States Department of Defense. Maura's earlier experience includes roles in decision support and database development at LIFE Pittsburgh and research assistance at Carnegie Mellon Robotics. Maura holds a Master's Degree in Data Science from Columbia University and a Bachelor of Science in Information Systems and Statistics from Carnegie Mellon University.
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Assembly Global
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Assembly is Ad Age's 2022 Purpose-Led Agency of the Year! Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.