Associated Bank
Heidi Hahn is a seasoned marketing professional with extensive experience in the financial services sector. Currently serving as Director of Client Relationship Marketing at Associated Bank since August 2015, Heidi manages an $8.7 million marketing budget and has held various roles of increasing responsibility, including SVP B2B Relationship Marketing Manager and VP B2B Relationship Marketing. Prior positions include Senior Market Research Consultant at Nielsen and Senior Marketing Consultant at FIS Corporation, where impactful strategies drove significant revenue growth and enhanced client engagement. With a foundation in strategic planning from roles at Bank of Choice Holding Company and Heritage Bank, Heidi has consistently demonstrated expertise in developing and implementing successful marketing initiatives, brand enhancements, and sales enablement programs. Heidi holds a BS in Business and Marketing from Carthage College.
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Associated Bank
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Associated Banc-Corp (NYSE: ASB) has total assets of $35 billion and is Wisconsin’s largest bank holding company. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from more than 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota, and commercial financial services in Indiana, Michigan, Missouri, Ohio and Texas.