Leonardo Sbrighi

Commercial Director Retail - Twinings-ovomaltine Latam at Associated British Foods

Leonardo Sbrighi is a seasoned professional in the fields of commercial strategy and sales management, currently serving as the Commercial Director Retail for Twinings-Ovomaltine Latam at Associated British Foods plc since March 2024. Previously, Leonardo was engaged in a career transition from June 2023 to March 2024, holding various sales and commercial leadership roles. Notable experience includes a decade at PepsiCo, where Leonardo advanced through multiple positions, ultimately becoming the Director of Sales Strategy Latam, leading initiatives that enhanced operational efficiency across 15 Latin American countries. Additional experience includes significant leadership roles in sales management, trade marketing, and marketing strategy at PepsiCo and Coca-Cola FEMSA. Leonardo holds a Postgraduate Degree in Marketing from ESPM Escola Superior de Propaganda e Marketing and a Bachelor’s Degree in Business Administration from FAAP - Fundação Armando Alvares Penteado.

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São Paulo, Brazil

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Associated British Foods

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Associated British Foods plc is an international food, ingredients and retail company. The Company's segments include grocery, sugar, agriculture, ingredients and retail. Its geographical segments include the United Kingdom, Europe and Africa, the Americas and Asia Pacific. The grocery segment manufactures grocery products, including hot beverages, sugar and sweeteners, vegetable oils, bread and baked goods, cereals, ethnic foods, herbs and spices, and meat products, which are sold to retail, wholesale and foodservice businesses. The sugar segment is engaged in growing and processing of sugar beet and sugar cane for sale to industrial users. The agriculture segment manufactures animal feeds and the provision of other products and services for the agriculture sector. The ingredients segment manufactures bakers yeast, bakery ingredients and enzymes, among others. The retail segment buys and merchandises value clothing and accessories through the Primark and Penneys retail chains.


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10,000+

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