Abdallah Maher Khalifa is an experienced professional with a strong background in product management and marketing within the telecommunications industry. Currently serving as a Fixed Solutions Expert at Mobily since April 2012, Abdallah leads product development teams to enhance fixed data and voice solutions while analyzing market needs and competition. With previous roles including Senior Manager in Product Marketing and B2B Product Manager for Fixed Connectivity, Abdallah has extensive expertise in product development, portfolio management, and customer experience enhancement. Abdallah is also an Ambassador for the Association of International Product Marketing and Management, promoting the profession through community engagement. Educational qualifications include an MBA in Marketing from the University of Leicester and a CMI Level 7 Diploma in Strategic Management and Leadership.

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